Why Niacinamide?
Niacinamide (water soluble form of Vitamin B3) when applied on skin is proven to act on blemishes & acne marks, boost the functioning of the skin barrier, soothe acne and protect against sun damage.

Why me?
I am thoughtfully formulated for targeted efficacy, safety and all-round results. Let's see how!
I am a 10% Niacinamide face serum that clarifies and brightens skin by actively working on blemishes & post acne marks, soothing active acne and regulating sebum production
I am suitable for all skin types, and am also fragrance-free!
I contain Fermented Rice Water (Japanese Sake). This improves skin texture & brightness, minimizes appearance of pores and protects from sun damage
I am fortified with Plant-Derived Squalane, Caffeine & Vitamin E - they help soothe skin, improve its elasticity & prevent inflammation
Real people. Real results. My "plum previews" consumer panel reported:
83% users saw reduction in blemishes*
3/4 users reported clearer skin*
88% users saw visible improvement in skin tone*

Brands: Plum