Icon Racing by Alfred Dunhill is a woody aromatic fragrance for men. Icon Racing was launched in 2017. The nose behind this fragrance is Laurent Le Guernec. The new Dunhill Icon Racing Eau de Parfum draws inspiration from C'etaitUn Rendez-Vous, a cult French short film made in 1976 by Claude Lelouch. The film, shot on the streets of London at dawn, captures the racing essence of the fragrance.

The thrill of the open road. The adventure. The image of a man driving through the British landscape in a racing green, open-top sports car. The picture of success, he is a man of many achievements with relentless energy. Serious in work and light-hearted in play, he enjoys the solitude of a long leisurely weekend drive but also lives for the thrill of racing the freeness of the open road is exhilarating. You will find him always impeccably dressed, his driving gloves are never far from grip and ready to go for a ride at moments notice.